Beer production is increasing, with Germany leading the way

Thursday, Aug 14, 2025

Il Sole 24 Ore

Beer consumption slightly decreased in 2024 but remains above pre-Covid levels, while low/no alcohol options show positive growth.

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[This is an automatically generated summary, for reference only]

In 2024, beer consumption reached 21.5 million hectoliters, a slight decrease of 1.54% from 2023, mirroring a drop in per capita consumption. Despite being below the 2022 peak, 2024 consumption remains significantly above pre-Covid levels and shows over a 20% increase compared to ten years prior, indicating stronger underlying demand. Beer imports fell by 4.95%, with Germany remaining the largest source. Exports also decreased in aggregate year-on-year, but saw growth in shipments to Albania, Netherlands, and notably the United States. In distribution, on-premise consumption increased its share of total consumption, partially offsetting a decline in retail sales. Excise taxes exceeded 714 million euros in 2024 due to an increased rate despite lower consumption. Regarding sustainability, the industry is promoting responsible drinking through investments in low or non-alcoholic options, with low and no-alcohol beers growing to represent 2.11% of total consumption in 2024, a 13.4% increase from 2023.

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