BlueSky gains popularity as media and celebrities leave X due to misinformation and toxicity.
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BlueSky’s popularity surged following Donald Trump’s election win, rising from 200th to within the top ten apps in a week in Spain and achieving a similar rapid ascent in the UK. BlueSky gained millions of users weekly, reaching 22 million by mid-November, though it still trails X’s daily engagement of 250 million. Celebrities like Ben Stiller have joined BlueSky, with some users migrating due to perceived bias on X favoring Trump and the spread of disinformation. In response, prominent figures and media outlets are leaving X; Austrian TV host Armin Wolf criticized Elon Musk for attempting to destroy Twitter as a platform for constructive discussion. Major publications such as the UK’s Guardian, Spanish “La Vanguardia,” Swedish Dagens Nyheter, French Le Monde, and Polish “Wyborcza” have either left or are shifting focus to BlueSky, citing X as toxic, rife with hate speech, misogyny, racism, and disinformation from foreign state actors, PR agents, and politicians.
