Bulgaria - the land of mass-produced beer

Wednesday, Feb 25, 2026

Bulgaria has high beer consumption, dominated by three global corporations, but microbreweries are emerging to change tastes.

🔗 Read the article on mediapool.bg

[This is an automatically generated summary, for reference only]

Bulgarians are among the most frequent beer drinkers in Europe, consuming over 100 liters annually on average. The domestic beer market is dominated by three global corporations—Heineken, Molson Coors, and Carlsberg—creating an oligopoly. However, numerous microbreweries have emerged in Bulgaria over the last decade, influencing urban consumer tastes.

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PULSE is an initiative coordinated by OBCT that has been promoting intensive journalistic cross-border collaborations in Europe since 2024. Its main aim is to help strengthen the European public sphere by reporting on and telling stories from new and diverse perspectives.

At the heart of PULSE are 10 leading national news outlets (Delfi – Lithuania, Deník Referendum – Czechia, Der Standard – Austria, EfSyn – Greece, El Confidencial – Spain, Gazeta Wyborcza – Poland, HotNews – Romania, HVG – Hungary, Il Sole 24 Ore – Italy, Mediapool – Bulgaria) and three transnational organisations, including OBCT , n-ost and Voxeurop .

Additional outlets and journalists are involved as associate partners, including EUobserver , Føljeton (Denmark), H-Alter (Croatia), Levila (Estonia), Rubryka (Ukraine), and The Journal Investigates (Ireland).

PULSE is driven by a sort of virtual transnational newsroom made up of journalists from all the publications involved. It collaboratively produces new journalistic content on European issues on a daily basis, coming in many different languages. The editorial output amounts to over a thousand publications per year, mostly in article form.

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