EU actions against TikTok and debates on age verification highlight digital rights vs. child safety online.
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The European Commission initiated formal proceedings against TikTok Lite under the Digital Services Act (DSA) after finding that its reward system, which incentivized screen time through points for daily logins and video viewing, could promote addictive behavior, posing a particular risk to minors. Under pressure, TikTok suspended this program in France and Spain. This case marked an early milestone in applying the DSA, demonstrating that EU rules protecting children can achieve real market intervention, sending a message that “addictive design” based on manipulation is a legally sanctionable consumer protection risk in the EU.
This focus on child safety is supported by data showing increasing screen time among European youth. The EU’s Better Internet for Kids (BIK+) strategy emphasizes safe digital experiences, digital literacy, and young people’s active participation in online regulation, encouraging “safety-by-design” solutions compliant with the DSA. Recent assessments indicate that harmful content, algorithmic manipulation, and online addiction are major concerns for youth, highlighting the need for media education.
Discussions around age verification (age assurance) are central to current legislative efforts. While some platforms propose standardized systems, advocacy groups warn against age verification becoming a precursor to total digital surveillance. A ministerial meeting in Denmark called for an EU-level review of “digital majority age” and standardization of age verification. The Commission is developing the EU Age Verification Blueprint, aiming for interoperability with the Digital Identity Wallet without requiring full personal identification.
The DSA already imposes restrictions on platforms regarding manipulative interfaces that can lead to addictive behaviors in children. While legislative gaps remain, the TikTok case sets a precedent for the EU to systematically address addictive mechanisms in digital services beyond content moderation and data privacy. Parallel efforts include revising the Audiovisual Media Services Directive (AVMSD) to unify child protection obligations across streaming platforms. Current attempts at age verification in countries like Spain and France have shown technical and ethical flaws, leading experts to caution that such systems risk enabling mass surveillance unless robust independent oversight is established. The ultimate goal for the EU appears to be creating a safe, privacy-respectful digital environment where protection relies on preparation rather than mere control.
