Dangerously close. The toxic relationship children have with caffeine is raising concerns

Saturday, Oct 19, 2024

Mediapool

Caffeine and sugar create energy drink popularity among teenagers due to marketing and accessibility.

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[This is an automatically generated summary, for reference only]

The combination of Zakhar and caffeine, described as an “energy bomb,” forms the basis of increasingly popular energy drinks among teenagers. This trend is fueled by colorful packaging mimicking candy flavors, a wide variety of options, easy accessibility, and effective marketing, including sponsorships with sports teams and partnerships with TikTok and YouTube influencers. Coupled with promises to keep young people alert for activities like studying late or attending events, these drinks have become an integral part of youth daily life.

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