Beekeepers face crisis due to counterfeit honey imports, leading to potential bankruptcy. Consumers are warned about fake products.
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Beekeepers and consumers face risks as the honey industry struggles due to an influx of non-authentic, imported honey from third countries, leading to unfair competition and potential bankruptcy for legitimate producers. Tests in Lithuania and Latvia have revealed that a significant portion of honey sold in supermarkets is adulterated or not authentic. This crisis is exacerbated by low prices of genuine honey compared to cheap imports, particularly from China. Experts warn that without adequate measures, the beekeeping sector could collapse. While the European Union is implementing new regulations through the “Breakfast Directive” to improve labeling and traceability, experts stress that consumer awareness and education are crucial for these regulations to be effective. The Lithuanian Beekeepers’ Association is calling for stricter import controls and authenticity testing.
