Italian towns use innovative projects like one-euro homes and community initiatives to combat depopulation.
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Initiatives to revitalize small towns across Italy have included starting with one-euro houses and reality TV participation, exemplified by Ollolai in Nuoro, Sardinia, which faced depopulation. Following initial success with hundreds of residents moving there, Ollolai hosted a Dutch reality show. More recently, the mayor of Ollolai launched an English appeal on his website targeting foreigners tired of global politics, inviting them to build a different European life in Sardinia’s Blue Zone, leading to thirty thousand inquiries from the US in one day. Other efforts include Fluminimaggiore’s “Happy Village” project, a community cooperative aiming to transform the former mining town into a residential area for seniors and others to foster new local economies. Furthermore, some individuals, like programmers Marco and Simona, have chosen to relocate from large cities like Rome to smaller coastal villages to embrace a slower pace of life while working remotely.
