Energy powders, marketed as caffeine alternatives, pose health risks globally; Lithuanian authorities lack regulation.
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Energy powders, which are not registered, regulated, or controlled by any specific Lithuanian institution, have not yet reached the attention of Lithuanian authorities, as no reports or complaints have been received. These products are marketed as alternatives to energy drinks. In Spain, there is a growing trend of young people using these concentrated caffeine powders, advertised on platforms like TikTok, as a substitute for energy drinks to perform better in the gym, study more easily, or stay awake during parties, though experts warn this is very dangerous for health. These products, such as “Wildkraut Energy Sniff” and “WP Energy,” are marketed with slogans similar to those used for energy drinks. One retailer in Madrid admitted to not knowing the exact composition of the product they sold. The manufacturer’s website lists ingredients including caffeine, taurine, theanine, tryptophan, and various herbs, with instructions to sniff the powder. Experts caution that the rapid absorption through the nasal cavity leads to a quick but short-lived effect, encouraging repeated use, and that the marketing targets youth. In Bulgaria, the sale of these nasal energy powders was banned in September 2024 following public outcry after a Bulgarian singer was used in an advertisement. Health authorities in Bulgaria cited unclear dosing and potential damage to nasal mucous membranes. Internationally, products like “Want a BUMP” (USA), “SniffUp” (Germany), and “Sniffy” (France) are sold, containing ingredients common in energy drinks. Scientific literature indicates that the health effects of these products are poorly studied. The FDA warned against certain highly concentrated caffeine products, noting that users can easily exceed recommended doses, and that nasal absorption accelerates the effect. Concerns also exist regarding irritation to the nasal lining and potential dangers when mixed with alcohol or other substances. Lithuanian regulatory bodies—including the Consumer Rights Protection Service, the Department of Narcotics, and the State Food and Veterinary Service—have stated that these products do not fall under their current regulatory scope as they are neither classified as food nor medicine. The State Medicines Control Service noted that since the product is unregulated, monitoring is not being conducted, but emphasized the need for public responsibility and education regarding online purchases.
