Online advertising is growing in Europe: Automotive companies are the most active advertisers in Lithuania

Friday, Oct 31, 2025

ELTA

Digital advertising dominates various markets, with some sectors leading adoption; data on Lithuanian export ad growth is unclear.

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[This is an automatically generated summary, for reference only]

Automobile advertisers allocated 44 percent of their budgets to online channels, while retail and financial institutions spent 6 and 8 percent, respectively, according to Kantar Media. Automotive companies are noted by Spanish analysts as early adopters of digital advertising, remaining leaders in purchasing advertising. Some sectors in Spain, including automotive, retail, banking, tourism, and telecommunications, were among the first to adopt digital technologies, while very small and traditional businesses resist change. Experts warn that resisting digital technologies is commercial suicide. Digital advertising is growing across Europe, with Italy’s market being half of all advertising media, and several countries like Malta and Cyprus showing high adoption rates. In Lithuania, growth in advertising is visible in the export market, which is largely digital, though precise domestic figures are unclear. Experts note that while international platforms like YouTube, Pinterest, and TikTok offer more advertising formats, there is a lack of reliable statistics regarding the revenue generated by Lithuanian brands from these global platforms.

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