Online advertising is growing in Europe: Automotive companies are the most active advertisers in Lithuania

Friday, Oct 31, 2025

ELTA

Automotive companies lead online ad spending, while digital adoption grows across European markets despite data gaps.

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[This is an automatically generated summary, for reference only]

In Lithuania, while the overall advertising market is slowing down, retail, pharmaceuticals, medical institutions, mobile and telecommunications, gambling, finance, sweets, beverages, and household hygiene are among the biggest spenders. Experts note that car companies are currently the clear leader in online advertising channels, allocating 44% of their digital budgets compared to 6% for retail and 8% for financial institutions. Spanish analysts highlight that the automotive industry was early in understanding digital advertising’s effectiveness, remaining leaders today. In Spain, sectors like automotive, retail, banking, tourism, and telecommunications were among the first to adopt digital technologies, while small and traditional businesses resist change; experts warn this resistance is commercial suicide. Across Europe, digital advertising usage is growing, with Italy having half of its total advertising spend online, and several other countries showing high adoption rates. In Lithuania, growth in export advertising, largely digital, is visible, but there is uncertainty regarding the exact figures for domestic digital ad spending due to a lack of reliable statistics on how much revenue local brands gain from international platforms like YouTube or TikTok.

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