Lithuanian and other European countries implement restrictions on energy drink sales and advertising to protect youth from health risks.
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Lithuania has restrictions on energy drink advertising, imposing fines for selling them to those under 18, and prohibits advertising them in settings frequented by minors, such as schools, concerts, and cinema, unless clear warnings about potential risks are provided. In Denmark, health experts urge a ban on selling energy drinks to those under 18 due to the high exposure to advertising and influencers, while the consumer protection agency advocates for a ban on sales to those under 16. Medical literature links energy drink consumption in children to increased anxiety, stress, and suicidal thoughts, partly due to caffeine and sugar affecting the nervous system. Other countries are also considering or have implemented restrictions; Czechia is debating limits, and Bulgaria has attempted to ban sales to minors despite implementation challenges. Experts warn that the high concentration of caffeine and other stimulating ingredients in energy drinks can lead to aggression, nervous system strain, and potential addiction, as the body quickly depletes the mobilized substances.
