Pride, a company facing declining sponsorship: The impact of Trump is also being felt in Italy

Thursday, Jul 2, 2026

Corporate focus on DE&I and Pride sponsorships is slowing down due to political shifts impacting funding for LGBTQ+ rights events.

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The funding for LGBTQ+ rights demonstrations is changing following the conclusion of Pride Month. The tightening of Diversity, Equity & Inclusion (DE&I) policies by the Trump administration, reduced federal programs, and increasing political polarization in the United States are having effects even outside the US.

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PULSE – Europe beyond the beat is an initiative coordinated by OBCT which has been promoting intense journalistic cross-border collaborations in Europe since 2024. The main aim is to help strengthen the European public sphere by reporting and telling stories from new and diverse perspectives.

At the heart of PULSE are 10 leading national news outlets (Delfi – Lithuania, Deník Referendum – Czechia, Der Standard – Austria, EfSyn – Greece, El Confidencial – Spain, Gazeta Wyborcza – Poland, HotNews – Romania, HVG – Hungary, Il Sole 24 Ore – Italy, Mediapool – Bulgaria) and three transnational organisations, including OBCT , n-ost and Voxeurop .

PULSE’s offering also includes the distribution of free content to third-party outlets and the animation of four thematic networks open to any European journalist interested in crucial issues such as EU enlargement, Europe and other global powers, the green transition, or media and information society.

PULSE is driven by a sort of virtual transnational newsroom made up of journalists from all the publications involved, which produces new journalistic content on European issues in a collaborative way on a daily basis, coming in many languages. A further layer of associated partners and journalists enriches PULSE’s editorial output, which amounts to over a thousand publications per year.