PULSE - Europe beyond the beat

PULSE is an initiative for cross-border collaborative journalism in Europe

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Tattoos: A growing phenomenon, with 7 million Italians and 60 million Europeans sporting them

Sunday, May 3, 2026

Il Sole 24 Ore

Tattooing in Europe is a widespread personal choice, evolving from mere fashion to a significant cultural statement.

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[This is an automatically generated summary, for reference only]

Tattooing is becoming increasingly common in Europe, evolving from a mere trend to a personal choice. While some view it as a simple decoration, others see it as a deeply considered lifestyle choice. This phenomenon, affecting millions in Italy and tens of millions across Europe, encompasses a diverse spectrum of people. Over the last fifty years, the art of tattooing has undergone significant technical evolution.

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PULSE – Europe beyond the beat is an initiative coordinated by OBCT which has been promoting intense journalistic cross-border collaborations in Europe since 2024. The main aim is to help strengthen the European public sphere by reporting and telling stories from new and diverse perspectives.

At the heart of PULSE are 10 leading national news outlets (Delfi – Lithuania, Deník Referendum – Czechia, Der Standard – Austria, EfSyn – Greece, El Confidencial – Spain, Gazeta Wyborcza – Poland, HotNews – Romania, HVG – Hungary, Il Sole 24 Ore – Italy, Mediapool – Bulgaria) and three transnational organisations, including OBCT , n-ost and Voxeurop .

PULSE’s offering also includes the distribution of free content to third-party outlets and the animation of four thematic networks open to any European journalist interested in crucial issues such as EU enlargement, Europe and other global powers, the green transition, or media and information society.

PULSE is driven by a sort of virtual transnational newsroom made up of journalists from all the publications involved, which produces new journalistic content on European issues in a collaborative way on a daily basis, coming in many languages. A further layer of associated partners and journalists enriches PULSE’s editorial output, which amounts to over a thousand publications per year.