European cinema shows resilience despite challenges, with box office recovering post-pandemic, though US films remain dominant.
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European cinema is showing signs of recovery, with European films accounting for about one-third of ticket sales in Greece last year, despite challenges like funding issues in French cinema and lack of ideas in American cinema. Across Europe, box office revenue is rebounding after pandemic and cost-of-living shocks, with the share of US films decreasing by 6% in 2024. While European cinemas are recovering, they have not yet reached pre-pandemic levels; overall ticket sales are down 20.5% compared to 2019, though audiences maintain a slight preference for European films. The audience is primarily composed of young people and those over 40 who seek “quality” films, with some younger viewers showing fatigue from streaming platforms. In countries like France and Spain, efforts are underway to sustain cinemas in smaller towns through initiatives that bring film to local areas. Despite the resilience of cinema against competition from television and streaming, issues such as high ticket prices, limited distribution channels, and urban challenges like parking continue to affect the industry.
