Rising youth energy drink consumption prompts European regulation discussions and health warnings.
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Energy drink consumption among teenagers aged 14 to 18 has steadily increased, rising from 40.4% in 2014 to nearly 48% in 2023. The negative effects on youth include excitability, sleep disturbances, headaches, high blood pressure, and behavioral or emotional disorders, with pediatricians linking consumption to higher risks of obesity and metabolic issues later in life. These drinks can also lead to dependence and are associated with alcohol use. While some European countries have implemented regulations, Spain lags behind others; however, new legislation is being developed to restrict minors’ access to these beverages, treating them similarly to alcohol and tobacco. Health experts advocate for comprehensive strategies including label warnings, reduced distribution points, price changes, and advertising regulation. In Romania, a law restricting sales to those under 18 came into effect in March 2024 with significant fines, though market data shows initial dips followed by recovery as companies adapted. Other countries have taken different approaches; for instance, the Baltic states were pioneers, while Croatia has faced criticism for delaying action despite fatal incidents involving young consumers.
