The five most visited online shopping websites in Romania are all Romanian companies, with a British website coming in at number six

Tuesday, Oct 1, 2024

HotNews

Online shopping is growing, driven by price and special offers; Romania shows high growth potential.

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[This is an automatically generated summary, for reference only]

In Romania, price is the main factor influencing online purchasing decisions, followed by special offers. While countries like the Netherlands, Norway, and Denmark have high rates of online shopping, Romania has seen a significant increase in e-commerce between 2018 and 2023. In 2022, Romanian e-commerce generated €6.3 billion with a penetration rate of 49.4% among internet users. Two out of three Romanians made an online purchase in 2023, with price being the top consideration (45%), followed by special offers (36%). The local market is projected to reach €7.3 billion in 2024, driven mainly by Millennials and Generation X. Online shopping has become more prevalent in urban areas compared to rural ones. Romanians are also among Europeans who shop most from abroad (70%). In other countries, Spain shows growth but lags behind the European average, while Czech Republic demonstrates consistent demand increase. Global giants like Amazon, SheIn, Aliexpress, and Temu have increased competition through variety and competitive pricing, offering consumers convenience. The future of e-commerce depends on small businesses adapting by focusing on brand trust or fast delivery, with a growing trend favoring digital-only initiatives.

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