Spanish olive oil production dominates global supply; quality and market strategies are key to future success.
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The global olive oil market’s health is largely dependent on production in southern Spain, particularly Jaén province, which contributes significantly to worldwide supply. For the 2024-2025 campaign, Spanish production is expected to be high due to poor harvests in other major producers like Italy and Greece, increasing Spain’s market dominance. Government estimates predict a substantial increase in total production, with Andalusia leading the rise. While some experts suggest prices will normalize after recent spikes, others argue that current price reductions are speculative and call for stronger regulatory action to protect producer prices. Some olive growers are moving towards higher value-added products, such as early harvest oil, basing pricing on objective quality metrics. Furthermore, there is a recognized need for Spanish producers to improve their branded exports to compete more effectively with established markets like Italy.
