Pasta market analysis: production, consumption trends, and pricing issues across Europe and Italy’s cultural significance.
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The price of pasta does not always follow market laws, despite fluctuations in raw material costs and consumer demand. Italy is globally dominant in pasta production, exports, and consumption, while Greece ranks second in European consumption and fourth worldwide. In the EU, annual pasta consumption exceeded 4 million tons for the first time in 2024; Greek consumption averaged 12.2 kg per person annually. Greece is the fourth largest producer in the EU. The domestic Greek industry is competitive and export-oriented, with exports accounting for about 50% of production. Major Greek pasta companies have shown varying levels of growth in turnover in 2024. Pasta has evolved from simple forms to specialized varieties like whole wheat, gluten-free, and organic options. While the average selling price of pasta rose to €1.50 per kilogram in Europe due to inflation, consumer groups argue that consumers are not seeing corresponding price drops despite falling raw material costs for durum wheat, pointing instead to unjustified increases by industries and retailers. Italian culture strongly associates pasta with its identity, making it a strategic asset to the country’s agri-food sector.
