Lithuanian e-commerce trends show high internet usage, with concerns over platforms like Shein and Temu’s data security.
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Over 90 percent of Lithuanian residents have home internet access, and 64.4 percent regularly shop online, with over half purchasing clothing, footwear, and accessories. Cosmetics, beauty, health products, supplements, and vitamins are frequently bought online, while furniture and interior items are the least purchased online, with only 18.6 percent of online shoppers buying them. Leading online shopping countries are the Netherlands, Denmark, and Norway, while Eastern Europe has the lowest rates, with Moldovan, Black Sea, and Albanian residents shopping online the least. Popular shopping apps like Shein and Temu are criticized, leading the European Commission to request explanations from Temu and prompting several EU countries, including Germany, to call for action against unsafe products from foreign platforms. Experts advise consumers to remain vigilant when shopping online, suggesting they avoid registration if possible, check seller information, read reviews, and be cautious about providing excessive personal data.
