Populism is ancient but amplified by digital platforms, fueled by distrust and social crises across Europe.
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Populism is not new and has existed alongside politics since its inception; however, digital platforms have recently amplified existing distrust. Factors like economic crises and information overload foster an environment where simple, emotional messages thrive. While public dissatisfaction with institutions is high across Europe, personal satisfaction can coexist with systemic frustration, providing fertile ground for populism. Social media acts as an echo chamber, turning complaints into political identities. Influencers are increasingly shaping public opinion, sometimes replacing traditional politicians by presenting themselves as relatable citizens. This shift has led to new forms of social accountability, such as “cancellation.” In various countries, this trend is evident: in France, there is widespread distrust in elites leading to demands for strong leaders; Austria shows support for a “strict father” political model; and Hungary exemplifies a leader using strongman rhetoric. Experts suggest that education is crucial to counter the growing reliance on social media figures who guide an uncertain public amidst insecurity and disinformation.
