Young people globally and in Lithuania are increasingly reducing or avoiding alcohol consumption due to health and social awareness.
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Young adults globally are increasingly consuming less alcohol, a trend noted by organizations like Kantar, with Z generation representatives drinking significantly less than older generations. Individuals are reducing or abstaining from alcohol for various reasons, including health concerns, such as increased anxiety, desire for better sleep, and focusing on personal goals, or for social reasons, such as avoiding social pressure. While some aim for moderation with conscious consumption, others choose complete abstinence. In Lithuania, despite high overall consumption, a majority of the population, especially the youth, holds negative views towards alcohol consumption. Data from the National Narcotic, Tobacco and Alcohol Control Department shows a noticeable decrease in alcohol consumption per person in Lithuania over the last decade, making it one of the countries with the most significant reduction in consumption among OECD nations. However, recent data indicates that episodic alcohol use among Lithuanian adolescents remains high compared to historical trends.
