Young people globally and in Lithuania are increasingly reducing alcohol consumption due to health and social awareness.
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Young adults are increasingly reducing or abstaining from alcohol for various reasons, such as health concerns, anxiety, and a desire for better self-control, with some adopting mindful drinking habits. International research indicates that Generation Z is consuming significantly less alcohol than previous generations across Europe, the US, Australia, and New Zealand. In Lithuania, public perception of alcohol consumption is largely negative among both men and women, especially younger demographics. Furthermore, data shows a noticeable decline in overall alcohol consumption per capita in Lithuania over the last decade, despite high historical rates. While episodic alcohol use among Lithuanian teenagers remains present, experts attribute the observed reduction to consistent policy, increased public awareness, youth education, and preventive efforts.
