Shein or Temu: The fierce battle for online shopping in Europe

Friday, Sep 20, 2024

Mediapool

Asian e-commerce giants Shein and Temu dominate online shopping, challenging local businesses amid EU growth.

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[This is an automatically generated summary, for reference only]

New Asian e-commerce giants Shein and Temu are engaged in a fierce legal battle, while Bulgarian and other European retailers struggle with competition from these mega platforms. E-commerce within the EU is experiencing attractive growth, making it an arena for a near war where large players are gradually dominating smaller ones, according to the Bulgarian E-Commerce Association, suggesting the future of e-commerce lies in large platforms rather than numerous niche online stores.

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